One of the most important factors in the success of your Google Ads search campaign is WHERE the ads go. You can send your audience to one of 2 places:

1. Website Home Page

2. Landing page

Do you know which one is preferred for most ad specialists?

Although there are times when a website is more appropriate, the answer is #2 Landing Page.

𝐖𝐡𝐚𝐭 𝐢𝐬 𝐚 𝐥𝐚𝐧𝐝𝐢𝐧𝐠 𝐩𝐚𝐠𝐞?

A landing page provides only ONE action for people to take...request a quote, sign up, join email list, download a guide, etc. This funnels them into the most desired action.

On a website home page, on the other hand, the user has way too many options, and simply gets pulled in too many directions. They may be interested, but with so many options and directions to explore, they may never take action. So the money you may be spending on ads could be getting in front of your ideal clients, but they just aren't taking that final action.

If you need help with your business marketing ... reach out and let's get a plan together!

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